Search Engine Optimization Process

Pura Vida Web Design customizes each SEO campaign to meet your specific needs. However, the following basic processes are used for each of our clients. We have found that these steps are essential to making your website successful in the near and long-term.

Step 1: We prepare a complete analysis that shows us the condition of the website at the beginning of the pre-client process. It is reviewed with the client's marketing team and usually their webmaster.

Step 2: We either meet the client in person or set up a conference call. We will determine the site's specific goals and target markets and success-measurement tools.

Step 3: Using a variety of techniques and Internet-based tools we research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the business or organization.

Step 4: The client reviews a suggested list of keywords, selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.

Step 5: We then do a thorough analysis of the site. We examine site structure, navigation, site map and other elements that may hinder search engines crawling and indexing your pages. We will suggest changes to file name conventions and new page names where appropriate.

Step 6: We will go through the site and determine which web pages need copy changes in order to better target the approved keywords. Search engines LOVE copy [written content] on the pages people see.

Step 7: Once client approves the pages to be changed, our copywriters will either write or edit the pages based on the targeted keywords.

Step 8: We create Meta tags, Title tags and ALT tags that target your keywords. This is done on an individual page basis depending upon the page content - not repeated from homepage tags.

Step 9: We test the site to see if all applications are working correctly. We test the site from 'outside sources' to ensure the changes are visible from other entry points to the site.

Step 10: Once site is approved, we will begin the process of manually submitting your website to the search engines and directories. We will monitor closely the inclusion of the site pages into each search engine index.

Step 11: We will be able to begin tracking positive results immediately using Google Analytics. Some of the search engines and directories take approximately 5-10 weeks after the site submissions to become listed and ranked.

Step 12: If necessary, we will perform a short-term modification to the site's content to improve results.

Ongoing Monthly Service:
The ongoing monthly search engine marketing services are unique and tailored to each client's needs. We include the following, but are not limited to them:

• Tracking and analysis of web traffic reports using Google Analytics.
• Tracking and analysis of the client's rankings in the major search engines, based on the targeted keywords. Preparing meaningful reports showing activity and throughput regarding closure and conversion.
• One hour of phone consultation with our Search Engine Strategists.
• Ongoing keyword research. Some keywords lose their popularity due to seasonal changes, market issues or world events. Continual keyword research will ensure that your site is always targeting the optimal keywords for your business.
• Copywriting revisions based on any new keywords - Optional.
• Maximizing online media opportunities - Optional.
• Link building strategies and campaigns - Optional.
• Pay Per Click campaign strategies and implementation - Optional.
• Campaigns using email and newsletter creation and implementation - Optional.

Process
Contact Pura Vida Web Design today to learn more about Pura Vida Web Design's SEO process. Pura Vida Web Design is a full-service Internet marketing firm offering a broad array of services.