SEO Guide

Part 8 - How to maximize your web pages' PR (without SPAM or "dirty" tactics)

As detailed in the previous section, a web page's Google PageRank is very important for several reasons, not the least of which is getting high rankings in the search results.

There is really only one way to increase a page's PR: Get more inbound links!

While almost any inbound link will help boost a page's PR, there are three exceptions:

1 - An inbound link from a page with a Google PageRank of zero (PR0) doesn't provide any help in boosting your own page's PR.

2 - A link that the Googlebot spider cannot follow won't provide a PR boost for your page either. These typically include links that are generated from a database by a CGI script as well as various forms of javascript generated links. As a general rule, static text links can always be followed. These include regular links with the <A HREF ... tag.

3 - Links from a page that has excluded Googlebot via the robots.txt file or with a "no follow" robots meta tag don't provide a PR boost.

A link from any page with a Google PageRank of 1 or higher will help increase your page's ranking, but links from higher PR pages provide a much larger boost. Whenever possible, try to get links from pages that are at PR5 or better.

Detailed linking strategies will be discussed in Part 11 of this tutorial.

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